Boards That Get Seen From The Road
For property marketing, the first job is getting noticed from the street. We make For Sale, To Let and On Show boards in a range of sizes, with clear lettering, strong contrast and weather-ready finishing for Paarl heat, winter rain and the coastal damp that moves inland on some weeks. Boards need to be easy to read at a glance, even when a driver is passing at 50 km/h or the wind is up on a corner plot.
Typical board work includes correx panels for short term use, foam board for indoor launches, and aluminium composite board for longer exposure. We can add eyelets, drill holes, standoff mounts or edge wrap depending on where the board will sit. For estates and multi-unit blocks, directional boards and wayfinding arrows help visitors find the correct entrance without confusion.
- Property boards for roadside, gate and boundary use
- Directional signs for show days and viewing routes
- Directional arrows for estates and sectional title units
- Window decals for vacancy notices and opening promos
Brochures And Flyers That Hand Over The Details
Once someone stops, the printed handout has to do the explaining. Brochures and flyers work well for new developments, upmarket homes, rental portfolios and sectional title sales where buyers want more than a quick glance. We print in full colour with clear room lists, erf details, features, maps and agent contact blocks, and we can fold or finish the piece to suit the amount of information.
A single A4 flyer folded to DL can work for a simple listing, while a booklet is better for developments with site plans, unit mixes and lifestyle notes. We check artwork before print so that prices, floor sizes and spelling are right before anything goes out. It saves reprints and awkward corrections later, which can be costly when a launch date is already fixed.
- Single-page A5 or A4 flyers for quick drops
- DL and Z-fold brochures for show packs
- A4 booklets for developments and new builds
- Business cards for agents, assistants and branch teams
Show Day Direction That Keeps People Moving
Open homes and launch days can become messy fast if the direction is not clear. Good planning means visitors arrive, park and move through the property without backtracking. We help with arrows, entrance signs, no parking notices, temporary fence signs and branded welcome boards that guide foot traffic from the road to the front door.
For events in busy parts of Paarl or along routes near Stellenbosch and Franschhoek, it helps to use larger lettering and fewer words. If the sign is meant to be read from a moving car, keep the message simple. If it is for people walking from the gate to the entrance, you can add more detail such as unit numbers or parking bays. A few well placed signs do more than one oversized board in the wrong place.
- Arrows and route markers for show days
- Temporary parking and visitor notices
- Welcome boards for launch tables and receptions
- Indoor posters for pricing, plan layouts and features
Layouts That Work On Site And In Print
Good property marketing is part design and part logistics. If the board is too small, the message gets lost. If the brochure is too crowded, people will not read it. If the colours are too light, the text disappears in bright sun. We look at the site first, then choose the format that suits the setting and the budget.
For roadside signs, we usually recommend bold sans-serif lettering, a strong photo only if it adds value, and enough white space around the key message. For brochures, use one main image per spread and keep the copy tight. Too many photos can make a listing feel busy, and buyers often want the facts first: size, number of rooms, parking, security and any special features. A clear layout makes the property feel more sorted, even before the viewing.
We also advise on print sizes that are practical for agents and installers. A2 and A1 boards suit most visible street-facing jobs, while A3 and A4 pieces work well for internal noticeboards, reception counters and handouts. If the job needs lamination or mounting onto board, that should be planned early so the final piece is ready for use and not just hanging around waiting for a frame.
Common Mistakes We See On Property Jobs
Most property print mistakes come from rushing. The wrong phone number, an old price, a blurry photo or a board that is too small can undo good sales work. Another common issue is using artwork that looks fine on a screen but prints badly because the images are low resolution or the colours are not set up properly. That is why artwork checks matter before anything goes to print.
Outdoor signs also fail when the fixing method is wrong for the wall, fence or gate. A board on a windy stand needs proper support, and a window graphic must suit the glass it is going on. On coastal routes or exposed corners, materials and edges need more attention because humidity and wind can lift corners if the job is not finished properly. We also see mixed branding from one sign to the next, which makes a property campaign look untidy and confused.
- Old prices or outdated selling details
- Photos saved too small for large format print
- Too many words on street-facing boards
- Fixings chosen without checking the site surface
What Property Marketing Usually Costs
Budgets depend on size, quantity, material and finishing. A small run of business cards or flyers is usually the cheapest starting point, while outdoor boards, window frosting and vehicle graphics cost more because of the materials and fitting. For many local agents, a basic monthly print budget can start around R650 for simple flyers or cards, while a one-off open home pack with boards, brochures and directional signage may sit between R1 500 and R4 500. Larger launch campaigns, with multiple sites, display boards and vehicle fitment, can run from about R6 000 upwards depending on the scope.
Here is a practical guide for planning:
- Business cards and small flyers: from about R650
- Single listing board with basic finishing: from about R850
- Brochures, directional signs and extras for a show day: from about R1 500
- Development launch packs, multiple boards and installation: from about R6 000
If you are working across Paarl, Wellington, Stellenbosch, Franschhoek, Worcester or Malmesbury, it helps to order before the weekend rush. That gives time for artwork checks, print, cutting and any fixing or fitting that needs to happen before the first viewer arrives.
